Asimilar Group Plc functions as an investment firm, concentrating its capital on advanced technological fields including big data, machine learning, telematics, and the Internet of Things. The company also offers an extensive ecosystem of end-to-end technology services. These include a variety of multi-platform TV and video distribution products, such as low-latency online simulcasting for television channels, real-time sports highlights clipping, broadcaster catch-up features, social video syndication, and subscriber management solutions for broadcasters and rights owners. Asimilar develops templated front-end applications for numerous channels and territories, compatible with various connected devices like mobile phones, tablets, smart TVs, and major over-the-top (OTT) platforms such as Amazon Fire TV, Apple TV, and Roku. Their services also feature Hybrid TV solutions designed to enable catch-up services on platforms including Freeview, Freesat, YouView, and EETV for broadcasters. Furthermore, the company's offerings span GFinity, an esports platform serving e-games publishers, rights holders, and brands, and participation in the music entertainment technology industry. Among its unique technological provisions, Asimilar boasts a patented method for inserting fiber optics into the inner core of telecoms and power cables without disruptive excavation. Additional tools comprise "Post-Event," designed to analyze video archives for persons or vehicles of interest to aid investigations, and "iCCTV," which provides real-time surveillance camera monitoring for applications ranging from homeland security and smart cities to airports, industrial sites, and mining operations. The company also facilitates lightweight integrations of cloud-based gamification and virtual reality technologies for both commercial and educational sectors. Asimilar Group Plc, based in London, United Kingdom, was founded in 2002 and was formerly known as Yolo Leisure and Technology plc until its renaming in December 2019.