Midsona AB (publ) focuses on the development, production, and distribution of organic goods, consumer health products, and nutritious food options. Its business operations extend across Sweden, Norway, Finland, Denmark, Spain, France, and Germany. The company features a broad spectrum of brands, each offering a distinct product range. For example, Vegetalia provides vegetable proteins, including fresh plant-based items; Davert supplies staples such as rice, cereals, flakes, dried fruits, and nuts; and Earth Control specializes in nuts, kernels, dried fruits, and berries. Under the Urtekram label, consumers can find a comprehensive selection of dry fruits, nuts, oils, spices, fruit creams, muesli, rice, and pastas, alongside hair and body care essentials. Furthermore, Kung Markatta focuses on oils, grains, pastas, bouillons, and various flours. Happy Bio delivers grains, flakes, seeds, vegetables, pasta, and rice, while the Friggs brand is recognized for its corn cakes, rice cakes, dietary supplements, and teas. An extensive assortment is presented by Helios, encompassing breads, beverages, cold cuts, dinners, accessories, pasta sauces, pesto, oils, sugar, syrups, nuts, seeds, flours, and teas. Lastly, Celnat offers roasted grains and cereals. These products reach the market through diverse distribution networks, including pharmacies, grocery stores, health food shops, other specialized retail outlets, and additional sales channels, as well as by serving the foodservice sector. The enterprise was founded in 1892 and maintains its primary offices in Malmö, Sweden.